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DIOR
Dior's philosophy is grounded in the belief that fashion is a way of life and that clothing should reflect the unique personality and style of the wearer. The brand seeks to empower women through fashion and encourages them to express themselves through their clothing choices.
At Dior, it is our mission to provide luxury in a sustainable and nature-inspired way. Through every aspect of our brand, we strive to search for innovative ways to preserve our planet. Our planet serves as inspiration through and through at Dior. We are committed to using only responsibly sourced materials in our products, with a focus on organic and recycled fabrics. Dior has also established partnerships with organizations dedicated to sustainability, such as the United Nations Global Compact and the Better Cotton Initiative. Overall, Dior's sustainability efforts demonstrate a commitment to minimizing our brand's environmental impact while promoting sustainable practices within our products and the fashion industry.
SEASONAL BRAND STRATEGY
With rising prices and pollution within the city, we see people moving towards the countryside to live simpler lives. Compared to a "concrete" jungle, people are emerging themselves within true nature. After being trapped inside throughout the pandemic, cottage core and rural living became trendy as city people opted for a more peaceful and simple lifestyle outside the fast-paced city environment. Rural living was romanticized on social media, influencing many to lust for an off-the-grid living experience, especially when priorities shifted during the pandemic.
SPRING '24 MOOD BOARD
COLOR PALETTE
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